For Vinted's campaigns in Romania, I recorded voiceovers for TikTok and online ads. Short formats, a lively pace and multiple versions of the same message called for a natural performance in every take.
Client and industry
Vinted is an international second hand fashion platform with a presence in Romania. The brand promotes buying and selling clothes through campaigns created for local audiences.
The project
I have voiced Vinted's Romanian campaigns year after year, from the initial rounds to “Prea multe haine”, “So Me”, “Vinde fara taxe” and Dusimone.
The challenge
A short TikTok or online ad needs to capture attention immediately without sounding rushed. Some scripts came in several lengths, with condensed copy and different timing requirements. Every version needed to retain the campaign's energy and sound like a natural line, rather than a compressed copy of the first read.
My role
- I recorded the Romanian female voice for the local campaigns.
- For each ad, I matched the pace and energy to the social media format.
- Shorter versions received their own performance, shaped around the available time.
- I maintained the same vocal identity from one campaign to the next.
- Every line remained clear and natural, including versions with condensed copy.
How I worked
I approached every version as a complete ad. First, I focused on the message behind the script and the natural rhythm of the words. I then adjusted pauses, emphasis and pace to fit the required duration. When a script came in several forms, I kept the campaign tone consistent without forcing words or endings.
The result
Vinted received voice recordings tailored to digital formats and Romanian audiences. Each version carries the same message at a pace that suits its duration, while the voice maintains a consistent presence across campaigns.
The relationship
Vinted is an international brand running campaigns for its Romanian market every year. This ongoing collaboration keeps the same voice across the local work, even as themes, scripts and formats change.
In social media, a few seconds can completely change the way a line needs to sound. I enjoy finding the pace that lets the message feel natural and keep its energy.