For Nuoderm, I developed a recognizable campaign voice for product launches, promotions and anniversary content. The collaboration combines consistent delivery with script adjustments, post production and fast turnaround.
Client and industry
Nuoderm, also known as NUO Cosmetics, is a Romanian skincare and makeup brand. Its video campaigns cover products, promotional events and key moments in the brand's growth.
The project
In July 2026, Nuoderm prepared an anniversary Mega Giveaway campaign featuring a Geely Cityray SUV and Black Friday prices. The brief called for a dynamic, confident and happy delivery that would sound neither overly commercial nor too casual.
The client initially sent three video scripts, then added two teaser spots during the same week. I recorded the voiceover and prepared versions with music, without music and with the voice track supplied separately.
The challenge
The scripts contained too many words for the available running times. Reading them faster would have weakened the natural delivery and the personality of the campaign, so I suggested precise cuts. For the 15 second version, I recommended removing the stock availability line.
Another script created the opposite issue. The 30 second spot reached a natural ending at 20. I flagged the difference before editing began, and the client confirmed that the shorter pace worked perfectly.
My role
- I established the right vocal direction for the campaign.
- I recorded every requested version.
- I checked each script against its video duration.
- Where the copy felt crowded, I suggested specific adjustments.
- I edited, cleaned and processed the audio.
- I balanced the music and voice for the complete mixes.
- When requested, I also supplied the isolated voice track.
How I worked
I started with the purpose of each spot, not simply its word count. The performance needed enough energy to support the striking visuals and giveaway message while still sounding natural.
Quick communication allowed us to refine the copy before the final recording. The brief arrived in the evening, and the client received the files the next morning. When the additional content came in, I matched the established voice and energy across the new material.
The result
Nuoderm received a consistent set of audio assets ready for editing and publication. The script changes protected the key messages while giving the performance enough room to breathe.
The voice remained consistent across the main spots and the additional content. The client confirmed that the chosen tone matched the intended direction and highlighted the care given to each detail.
The relationship
The collaboration began in 2023 and continued across promotions, launches and key brand moments. The second, third and fourth anniversaries became an annual tradition with the same voice, while the subjects ranged from seasonal sales and product launches to giveaways and holiday content.
The Nuoderm spots are complete productions. I deliver voice, background music and sound effects, mixed and optimised for social media and online use. The client receives ready to publish files in every needed variant: with music, without music, or voice only for their own edit.
“I listened to the spots and I really like them. The tone you chose is exactly what we wanted.”
“Thank you so much for the prompt turnaround and attention to detail!”
For a beauty brand, vocal consistency matters just as much as the energy of each campaign. I watch the timing, understand the intent and speak up whenever a script needs adjustment.